This is it! People are ready. Ready to start venturing out, ready to feel normal again and ready to start something new after the long COVID hibernation. What this means is different for everyone, but most people are going to turn to the internet to search for ideas and reputable companies to help them accomplish what they want to do.
Online presence is a must these days but it can be overwhelming. How do potential customers find you? Once they find you, what do they see? Websites, business listings, social media, reviews, and ads are all ways potential customers can find you, get to know your business and increase your sales this summer. Keeping it fresh is no small task but with a few easy updates, get your content updated and relevant to spark renewed interest in your business this season.
Tip #1 – Leverage your free listings!
Did you know that Nextdoor has a free business listing? So does Google! Search for your business and be sure to claim your free listings on social sites. Check all your contact information that is out there to ensure it is up to date. An email address that goes nowhere, an old phone number, or phone number that goes to a full voicemail box are sure ways to lose precious leads.
Tip #2 – Create an offer they can’t resist.
Seasonal offerings or holiday deals are a great way to generate interest. Father’s Day, Fourth of July, and Graduations are all coming up and a great way to tie discounts or deals into the mix. New customer discounts, add-on, bundled offers, or deals anytime the temperature spikes over 90 degrees will give people a reason to check you out and get them thinking about your products or services. Don’t forget that an expiration date might entice a potential customer to take that leap now instead of waiting until later. Social media, email campaigns and ads are all great ways to let people know about your offers!
Tip #3 - Get some new photos out there.
We live in a visual world so if the photography on your website or social sites is old or stale, get it updated now. Show your expertise and knowledge with photos of your latest project or behind the scenes work. People love to see new and updated images revealing what you have been up to and what is the latest and greatest with your company, employees, or the industry.
Oxsome Tip: We have an automation for that! Get our automation and easily post fresh photos of your latest project to your website and social media accounts all in one easy swoop!
Tip #4 - Show off your talent!
Whether you are a solopreneur or have a staff, introduce yourself or your team and showcase their talents. Painters, servers, web designers – a brief intro, comment, and photo helps to make your business seem more personal and helps you connect with your community and potential customers.
Stay tuned this summer for more easy tips on how to help grow your business. When in doubt or overwhelmed, call Oxsome for advice on DIY marketing or an all-in done-for-you approach. Websites, Ads and Automation - we are here to help take your business to the next level!
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