About Oxsome

Oxsome was founded in 2016 with a straightforward goal: make technology actually work for small businesses. No bloated agency retainers, no confusing dashboards, no endless back-and-forths, just clean, effective digital solutions that move the needle. Today we're leaders in the home service industry, powering the businesses that keep America's homes running. From day one, we've been obsessed with stripping away complexity and delivering tools that business owners can actually use without a tech degree.

Before Oxsome

Oxsome did not start with a theory about small business marketing. It started with years spent selling it. Jason's career began inside the companies that sold local advertising at scale: YellowPages.com, and then Angie's List. Both sat in the gap between homeowners looking for a contractor and contractors looking for work, and both made a great deal of money on that gap. What that vantage point teaches you is uncomfortable: the service business almost never lost because it did bad work, it lost because nobody could find it or because nobody answered the phone. And the industry built to solve that mostly sold the same homeowner to four companies at once and left the harder half of the problem alone. Oxsome was founded in 2016 to go after the harder half.

The Early Years

In the early years, we built websites and marketing systems for some of Minnesota's largest haunted attractions, supported high-stakes political campaigns, and helped dozens of local service businesses scale aggressively. One junk removal company went from one truck to more than thirty with Oxsome-built systems running behind the scenes. These were real businesses, real owners, and real results, and it shaped our belief that simple, powerful tools could completely transform a company.

The 2022 AI Pivot

In 2022, AI exploded into the mainstream, and while most agencies hesitated, Oxsome went all-in. We rebuilt our entire company around automation, AI-powered systems, and frictionless customer experience. That was not a guess. Jason had already founded eDiscovery AI, putting large language models to work on legal document review, one of the few places where the accuracy bar is absolute and a wrong answer has real consequences. He founded it, built it, and exited it. The lesson came straight back to home services: if this technology could be trusted with privileged legal documents, it could certainly be trusted to answer a homeowner's text at 9pm and get the job on the calendar. That is the platform Oxsome runs on today.

Our Mission Today

Today, our mission is more focused than ever: give every small business one AI platform to run their marketing, replace complexity with plain English, and build tools that business owners actually love using. No code. No plugins. No learning curve. Just effortless technology designed to help small businesses win.